Why Heirloom is the easiest product to make content about
- Real audience, real emotion. Every family has an aging parent story. Every scroll has a grandparent photo. Content writes itself.
- High LTV, long tail. Families stay subscribed for years. Your 12-month commission compounds — one converting video can pay you for a year.
- Low-objection price points. The Keepsake ($199 one-time) is a giftable impulse buy. Family ($149/yr) and Heritage ($299/yr) subscriptions compound your recurring commission — and Heritage one-time ($499) referrals count too.
- Multi-platform fit. TikTok, Instagram, YouTube, podcast, newsletter, LinkedIn, X — all work. Different audiences, same mission.
- Fully supplied. Logo kits, product screenshots, talking-point briefs, script templates, exclusive behind-the-scenes content access.
The three tiers
Affiliate (default)
- 30-day last-click attribution cookie
- Creator dashboard + brand kit access
Influencer
- Co-created campaign opportunities
- Founder Slack channel access
- Early-access features
Founding
- Quarterly co-branded campaign opportunities
- Heirloom merchandise + a gifted Heritage plan for your own family
What kind of content works
Voice-of-parent clip
Share a 30-second audio clip of your own parent answering an Heirloom question. Captions make it scroll-stopping.
"I wish I had started sooner"
The single most common phrase from bereaved adults. A first-person story is instantly relatable.
Diagnosis week
For creators touched by cancer, Alzheimer's, or palliative care — tell the story of using Heirloom during a hard week.
Immigrant kid memoir
First-gen/second-gen creators sharing their parent's journey. These resonate across language communities.
Gift reveal
Surprise an aging parent with a pre-loaded memoir project. Watch them react on camera (with consent).
Expert angle
Therapists, estate attorneys, hospice nurses — share why you'd recommend Heirloom to clients.
Commitments, so you know what you're walking into
- Monthly payouts via Stripe Connect. $50 minimum; carried over if below.
- 45-day holdback on first payout to cover chargebacks and refunds.
- 30-day cookie window, last-click attribution.
- Transparent dashboard — see clicks, conversions, refunds, payouts in real time.
- Non-compete-free. Promote other products too. We trust you.
- Honest content only. FTC disclosure required. No fake testimonials. See Creator/UGC Agreement.
A quick promise
"We pay creators because we know you're giving your audience something of actual value — the chance to record a parent before it's too late. If we ever lose sight of that, tell us."
— Heirloom founding team
Apply to the Creator Program
Questions before applying?
creators@theheirloom.ai — we respond in 1 business day.
Read the full Creator Agreement →